The Initiative

A Brotherhood for Growth, Elite Habits, and Real Change

IMAGINE THIS

You’re part of a community of men who not only understand what you’re going through but stand shoulder to shoulder with you as you navigate the challenges and celebrate the wins. These are men who hold you accountable when you slip, cheer you on when you push through barriers, and inspire you to be the best version of yourself—because they’re doing the same.

This is The Initiative, a space where growth isn’t just an option—it’s the mission. We’re here to challenge each other, support each other, and make real, lasting change in our lives.

Why The Initiative Exists

We all want to be better—better partners, better leaders, better friends. But life gets busy. Goals get pushed aside. Change feels hard. That’s why we created The Initiative—a place where you don’t have to face your struggles alone. Where showing up for yourself is easier because you have an entire group of men backing you up.

This isn’t just about coaching. It’s about belonging. It’s about having a group of people who see your potential, even when you lose sight of it. It’s about knowing that, no matter where you are in life, you’ve got a team cheering you on.

Here’s What You Get When You Join The Initiative:

Bi-Weekly Group Coaching Sessions

Three weeks a month, we gather as a group for 60-90 minutes to dig into the things that matter most. We tackle real-life challenges—whether it’s finding balance in a hectic life, pushing through roadblocks in your career, or learning to take care of yourself in the way you’ve always promised you would.

Each session gives you:

  • Real connections with men who are on the same journey as you.
  • Actionable strategies to break through the barriers that are holding you back.
  • A space where you can talk about the hard stuff—without judgment, just support.

The Initiative Slack Community

This isn’t one of those programs where you’re left hanging between sessions. We’re here for you every single day. Inside our private Slack group, you’ll find a community of men who are there to answer questions, give advice, or just be a listening ear when you need it. It’s the kind of support system that stays with you even after the session ends.

INVEST IN YOURSELF

Real Stories. Real Results.

These are the men who took the leap—who committed to their growth and found transformation through our coaching. Their journeys speak to the power of brotherhood, accountability, and the lasting change that comes from doing the work. Take a look at what they have to say about their experiences.

“BUILDING A COMMUNITY IS NO STRANGER TO KEV.”

– FORBES

Membership Options: Choose What Works for You

standard

  • Leadership Development Workshops

    These sessions focus on the practical skills and mindset shifts you need to step into your role as a leader—whether in business, family, or personal life.

  • Wellness Practices

    We integrate yoga, meditation, and breathwork into each day, providing you with tools to center yourself and recharge your mind and body.

  • Guest Speakers & Local Experts

    Learn from inspiring thought leaders and local professionals who will challenge you to see your life and goals in a new light.

  • Group Workouts & Activities

    Engage in activities that push your physical limits while building camaraderie with the group—whether it’s yoga on the beach, group workouts, or exploring local culture.

  • Time for Reflection & Connection

    In between structured sessions, we ensure there’s ample time for personal reflection, free days for exploring, and moments to connect deeply with other attendees.

premium

  • Leadership Development Workshops

    These sessions focus on the practical skills and mindset shifts you need to step into your role as a leader—whether in business, family, or personal life.

  • Wellness Practices

    We integrate yoga, meditation, and breathwork into each day, providing you with tools to center yourself and recharge your mind and body.

  • Guest Speakers & Local Experts

    Learn from inspiring thought leaders and local professionals who will challenge you to see your life and goals in a new light.

  • Group Workouts & Activities

    Engage in activities that push your physical limits while building camaraderie with the group—whether it’s yoga on the beach, group workouts, or exploring local culture.

  • Time for Reflection & Connection

    In between structured sessions, we ensure there’s ample time for personal reflection, free days for exploring, and moments to connect deeply with other attendees.

AS SEEN ON

Why The Initiative is Different

The Initiative isn’t just another coaching program—it’s a place where men gather to do the work that matters. Here’s why it stands out:

KEV LEGEND

Men’s Global Growth Coach, LEGENDUP Founder, Entrepreneur, Co-Founder of Financial Haus

Kev has over a decade of experience coaching men in leadership, personal growth, and holistic wellness. As the visionary behind LEGENDUP, Kev is dedicated to helping you push through barriers, find clarity, and step into your true potential. His passion for men’s wellness comes from his own journey of transformation, and he’s ready to guide you through yours.

Didier Merckx

CEO and Co-Founder of Bio Kissed, Entrepreneur, Motivational Speaker

Didier’s dynamic approach to leadership and personal development has inspired countless individuals to take bold steps in their own lives. As an entrepreneur and motivational speaker, Didier brings the energy and insights needed to help you break through self-limiting beliefs and achieve your highest goals.

LIAM JONES

Men’s Hyper Performance and Revival Coach, Co-Founder of Bali Brotherhood, Entrepreneur

Liam specializes in hyper-performance coaching, helping men unlock their peak potential in all aspects of life. Whether you’re looking to boost your physical performance, mental resilience, or leadership skills, Liam’s sessions will challenge you to exceed your own expectations.

YOLA PRIMA

Indonesian Pro Olympic Boxer, Personal Trainer & Fitness Coach, Entrepreneur

As an Olympic boxer and fitness coach, Yola knows what it takes to perform at the highest level. His sessions will help you develop both physical and mental strength, giving you the tools to not only push your limits but also find balance in the process.

A True Brotherhood

You’re not in this alone. The men in The Initiative are committed to showing up for each other, day in and day out. We hold each other accountable. We celebrate each other’s wins. And when things get tough, we lift each other up.

Real, Lasting Change

This isn’t a quick-fix, flash-in-the-pan solution. The Initiative is about building habits, mindsets, and strategies that stick with you for life. We help you dig deep, make changes that last, and build the life you want.

Support Beyond the Sessions

Our Slack community is always there for you. Have a tough day? Need advice? Struggling to stay motivated? We’re just a message away. No matter what, you’ll always have the support of the group.

The Initiative Referral Rewards Program

We believe in the power of community, and we want to grow The Initiative with people like you. That’s why we offer an exciting Referral Rewards Program:
Refer 1 Person: Get 1 month free | Refer 3 People: Get 3 months free | Refer 5 People: Get 6 months free

This is about bringing in more men who are ready to step up. As a thank you for helping us grow The Initiative Brotherhood, once your referral begins their journey with us, you’ll receive your free month—because the bigger the team, the stronger we all become.

Referral Rewards Program counts after 4 months of Paid Membership.

Who Should Join The Initiative?

Men who are ready to take control of their personal and professional lives.

Men who crave accountability and the power of a community to help them reach their goals.

Men who want to grow, challenge themselves, and build a stronger, more balanced life.

If you’re tired of going it alone, or you’ve tried change before and it didn’t stick, this is your place. The Initiative will help you stay committed, stay focused, and stay connected to the man you’re becoming.

Join Us—Start Your Growth Journey Today

This is the moment where everything can change. Join The Initiative and be part of a group of men who are committed to showing up, pushing through challenges, and growing into the best versions of themselves.

Sign up for your 14-day free trial, choose your membership, and get ready to take the next step in your life’s journey. We’re waiting for you—and we’re ready to have your back.